N° 002
About Monica

The Seller's
Agent.


Monica Franks, REALTOR®, professional portrait in a red top, standing in front of arched wooden doors

Monica Franks · REALTOR® · DRE 01269788

01. My Story

Atwater, California is more than my hometown. It's where my roots are and somewhere that I am very proud to be from.

My Grandfather was the Mayor here, and my father practiced real estate for decades in Atwater before I even thought about getting into the business.

I have watched this town grow so much over the years, but it still has the down home, quiet, and slow-paced feel that I have always loved, which is reflected in the strong character and kind personalities of the people in my community. Even though this is where I was raised and still reside, my path to the real estate field in Merced County was not immediate or direct, instead it was a winding road that led me to my current profession.

After high school and a few other starter jobs, I began working at The Mansion House, a fine dining restaurant in Merced, that was owned by my Aunt. I felt immense pride in working at a family owned business, and through this early experience I learned the values of providing customers with the ultimate in service and the dignity that comes with feeling ownership in my work, two characteristics that are still very much part of my professional career.

I worked at the Mansion House for about 10 years before I was hired at JR Wood Fruit Company, a local landmark in Atwater for nearly 50 years. It was a wonderful experience working in the Research and Development Lab. The job was very interesting and included everything from testing dirt, leaf and pond water samples, to developing and creating juices and special recipes. I created a smoothie base line with 12 flavors that eventually ended up on QVC for sale, and even worked alongside Martin Chan to create a line of frozen stir fry vegetable blends. Working in the lab taught me the attention to detail and mastery of skill that I still apply to my profession as a REALTOR.

In the late 1980's, I attended my cousin's wedding and met a local man named Eddie Franks. Eddie and I started dating shortly after we were introduced, and a few years later we were married. He is a General Contractor by trade, and has built many homes in Merced County and the McSwain Area.

Shortly after our wedding, we had our first child, "Little Eddie" and we were so excited to bring a new Franks into this world! Having a baby changed my life, as it does with everyone, but with me it really made me desire to work for myself and own my own schedule, so I could spend more time with my family. My husband had always encouraged me to follow my father's path into real estate. While I was pregnant, I attended a real estate seminar, and later completed home study courses while Little Eddie was a newborn. Through diligence, perseverance, and patience, I became a licensed REALTOR in 1999, and I have not looked back! I worked for Century 21 M & M Associates for 16 years, and for the past 11 years I have been with HomeSmart PV & Associates, bringing over 27 years of experience to my clients.

I attribute my successes to applying the lessons that I learned early on in my life and throughout my career. I do not consider myself a saleswoman, because I believe in always being direct and honest with my clients. I always put their wants and needs first, and I do not stop working until my customers are satisfied. I believe that proper preparation, attention to detail, and unmatched integrity are the crucial factors in my successes as an agent.

My knowledge and connection to Atwater and Merced County are what sets me apart. This community is not only where I am from, it's a major part of who I am. I know the area, I know the people, and I know the market. I would love nothing more than to lend my knowledge and experience toward helping you, your family and your friends with your real estate endeavors.


02
Credentials

Licensed & trusted.

01

Licensed REALTOR®

California DRE License #01269788. Licensed and active in the State of California, held to the highest ethical and professional standards in real estate.

02

HomeSmart PV & Associates

Affiliated with HomeSmart PV and Associates, a technology-forward brokerage that gives clients maximum exposure and a seamless selling experience.

03

Merced County Expert

Deep knowledge of the Merced County market, from neighborhood-level pricing trends to school districts, growth corridors, and the nuances that affect your sale.


03
The Monica Difference

What clients value most.

  • Seller-Focused
    Monica works exclusively with sellers, ensuring undivided attention and a strategy built around one goal: getting your home sold for the best price.
  • Market Intelligence
    Up-to-date knowledge of comparable sales, buyer demand, and pricing trends across every community in the Merced County area.
  • Polished Presentation
    Every listing receives professional photography, compelling descriptions, and strategic marketing designed to attract qualified buyers and maximize exposure.
  • Confident Negotiation
    From multiple-offer situations to complex contingencies, Monica negotiates with authority to protect your interests and close strong.
  • Local Roots
    Based in Merced County with deep community ties. Monica knows the neighborhoods, the buyers, and the local factors that influence every sale.

My Mission
"My mission is to provide every client with honest, detail-driven real estate guidance rooted in deep community knowledge. With 27 years of experience and over 800 homes sold, I put your goals first, always. I'm not here to sell you. I'm here to serve you."

Monica Franks, REALTOR®

04
Background & Experience

Frequently asked.

Why did Monica get into real estate?

Monica grew up in Atwater surrounded by real estate. Her father was in the business and her grandfather served as Mayor, so she naturally followed her family's path into the industry.

How long has Monica been a licensed REALTOR®?

Monica became licensed in 1999 and has been practicing real estate for over 27 years.

What was Monica's career path before HomeSmart?

Monica spent 16 years with Century 21 before joining HomeSmart PV and Associates, where she has been for over 11 years.

Does Monica work with buyers, sellers, or both?

Monica specializes in representing sellers and has built her reputation as "The Seller's Agent," though she helps clients on both sides of a transaction.

Is Monica involved in the local community?

Yes, Monica has deep roots in the Merced area, with family history including her grandfather as Mayor of Atwater, her father in real estate, and her husband Eddie Franks as a local General Contractor.


05

Let's start the
conversation.


Ready to sell your home? Monica offers a free, no-obligation consultation to discuss your goals, your timeline, and what your property could achieve in the current market.

Schedule Your Free Consultation